UEFA to invest €1bn in women’s football

Football’s European governing body, UEFA, has launched a new women’s football strategy with the ambition of making it the most played team sport among women and girls in every European country. Called Unstoppable, the strategy looks to build on the game’s incredible growth in recent years and has been developed in collaboration with football stakeholders across Europe.

The document covers the period from 2024 to 30 and outlines UEFA’s vision for the game and its desire to build on the success of its previous plan launched in 2019, Time for Action.

To support the strategy, UEFA has committed €1bn to the women’s game through senior and youth national team competitions, club competitions, distributions to clubs and national associations, and development activities.

UEFA president Aleksander Ceferin: “Unstoppable is our road map to lay the groundwork for a sustainable future, unlocking the full potential of women’s football.”