ukactive launches ‘Next Generation’ strategy

Physical activity industry body, ukactive, has launched its ‘Next Generation’ strategy for investing in the future of children and young people’s physical activity levels.

The strategy will seek to better understand the needs and demands of young people to support operators in encouraging participation, as well ensuring children are welcomed safely into facilities.

The launch of the strategy coincides with the publication of research by ukactive which shows how 40% of children want to be more physically active than they currently are.