‘Lionesses lift’: WSL clubs report 50% rise in revenue

The Women’s Super League (WSL) clubs generated £48m in aggregate revenue in the 2022-23 season, the first season following the England women national team’s Euro 2022 triumph.

The figure marks an increase of 50% on 2021-22 (£32m) and highlights the power of the “Lionesses effect” – a huge increase in the interest and popularity of women’s football in the UK.

WSL clubs’ revenue more than doubled over two seasons, with aggregate WSL club revenue standing at £20m in 2020-21.

Further growth is predicted, with revenue forecast to reach £52m in the 2023-24 season and to rise to £68m in 2024-25. The data comes from the Annual Review Of Football Finance: European Football Market report, published by Deloitte Sports Business Group.

Jenny Haskel, insight lead at Deloitte, said: “Driving a loyal fanbase, habitual viewing and commercial partnerships was a clear priority for WSL clubs and the soaring revenue growth achieved demonstrates the strides that have been made.”