Greene King aims to raise £1 million for sports

Brewer and pub chain, Greene King, is running a campaign which aims to raise up to £1m to fund local, grassroots sports.

The Proud to Pitch In scheme, which partly coincided with the Euro 2024 football tournament, gives cash grants to community sports clubs across the UK. During the summer, pints of Greene King beer bought at the company’s pubs will automatically contribute 10p to the fund.

Clubs can then apply for grants of up to £4,000 from The Proud to Pitch In programme – with applications now open. Members of public can also nominate a club for a grant.

“After a tough time recently, we’re stepping in to give something back to the grassroots sports clubs we love,” a spokesperson for Greene King said.