CoverMe partners with IDEA to enter US market

CoverMe Fitness has partnered with IDEA Health & Fitness Association to provide its range of fitness solutions to the US market.

The CoverMe app, which is already used by operators in the UK – including Virgin Active, Fitness First, Lift Brands and Serco – recently launched in Australia and made its US debut at the 2024 IDEA World Convention. The app connects fitness professionals – from group fitness instructors and sports coaches to swim instructors – with venues and operators. It has been designed to allow fitness professionals to boost their profiles, expand their networks and increase their earnings.