EXHIBITOR HIGHLIGHTS

SportsNation picks some of the highlights that delegates can see on the Elevate exhibition floor

EGYM

The Smart Strength Squat – “the future of strength training”. Squats are widely recognised as one of the most effective exercises for building strength, stability, and mobility. EGYM is celebrating this essential movement with the latest addition to its Smart Strength series: the Smart Strength Squat. EGYM has also developed the Squat Flexibility Test on the Fitness Hub, its onboarding machine

BALANCED BODY

With a heritage spanning more than 45 years, Balanced Body is dedicated to improving lives through the extraordinary practice of Pilates. The brand provides top-quality equipment, professional education and resources for a lifelong journey of movement and vitality. Crafted with precision and functionality, its equipment has been designed to enhance Pilates practice for instructors and practitioners.

FREEMOTION

Freemotion, the pioneer of innovation in strength and functional training, has introduced the EPIC Plate Loaded Series, a new era of industrial equipment designed for the most effective full body strength training. The new kit redefines plate-loaded training, offering gym operators an exceptional return on investment while providing users with a robust, biomechanically optimized lifting experience.

XPLOR

Xplor is showcasing its new gym member app. Powered by customers’ Xplor Gym software, the app helps clubs engage, motivate, and retain members. The app is available in two options – a standard branded option and custom-branded. What really sets the app apart are the member experience-enhancing integrations.

SPEEDFLEX

Speedflex will showcase the latest iteration of its Blade at Elevate. Featuring a sleek new design including refinements to the platform, screen and dials for optimal user experience. A variety of new on-demand workouts have been added to the library, based specifically on customer feedback and usage data on the most popular sessions.

SWIMMING TEACHERS’ ASSOCIATION (STA)

STA is set to make a splash at Elevate this year, showcasing its full portfolio of accredited qualifications in swimming teaching, lifesaving, first aid, health & safety and pool plant operations. The STA team will also share what's new in first aid and lifesaving, while highlighting the benefits of leisure operators aligning all their aquatic training needs with one recognised awarding organisation.

Event preview

CLOUD GYM

Cloud Gym introduces GYM, a custom AI designed to transform customer service in gyms through WhatsApp. Available 24/7, GYM automates interactions, boosts sales and builds customer loyalty leading to up to 62% higher conversion rates. It also enables personalised offers and updates, streamlining communication and improving member satisfaction.

PULSE FITNESS

Pulse will showcase two major innovations: its new Step Mill and the upgraded TRAKK 2.0 ecosystem. The Step Mill delivers a low-impact, high-intensity cardio experience, offering OnDemand 10, 20 and 30-minute workouts to suit all fitness levels. Meanwhile, TRAKK 2.0 evolves Pulse’s digital ecosystem with the launch of a new web-based app.

WATTBIKE

Wattbike will bring its new Air-Pro to Elevate – the ultimate indoor cycling solution for gyms and health clubs. Building on the legacy of the Wattbike Pro/Trainer, the Air-Pro features upgraded magnetic resistance, a powerful new performance touchscreen, and seamless integration with the Wattbike Hub and third-party apps.

COSMED

At Elevate, delegates will be able to discover Q-NRG Max, an advanced metabolic system developed by Cosmed. It has been designed to eliminate the limitations of traditional metabolic carts, offering user-friendly, efficient experience for both clinicians and fitness professionals. Designed for precision, it provides accurate assessments of VO2 Max and Resting Energy Expenditure.

KEEPME

KeepMe has introduced two free guides specifically for UK fitness operators. The State of UK Lead Gen pulls together insights from recent industry research data to help fitness businesses understand what's actually working when it comes to generating leads today. Implementing AI Sales Agents is a hands-on guide that shows how AI is already being used by forward-thinking operators to manage and convert leads more effectively.

SUNTORY BEVERAGE AND FOOD

Suntory is the #1 supplier of functional sport and energy drinks to the UKs health and fitness industry. At Elevate, delegates can learn about Suntory’s latest product innovations –including Lucozade Sport in partnership with Jude Bellingham and the fastest growing energy drink celsius.

STERLING TURF

Sterling Turf designs and manufactures high-tech, durable synthetic turf for gyms and sports venues. Its DuraMax sled track turf is a market-leading, high density, heavyweight sports turf, which combines the latest fibre technology, resulting in a high performance gym surface that’s built to last. Created for both indoor and outdoor installations, it can be used as a sprint track or complete gym flooring to enable functional fitness over large areas.

INDIGOFITNESS

At Elevate, IndigoFitness will set up a fully functional flexible studio training space at its stand, designed to be immersive, adaptable and experience-led. Throughout the show, Indigo brings the space to life with Les Mills Ceremony classes, HYROX-inspired hybrid sessions and Mat Pilates, demonstrating how a single space can flex to meet a wide range of training and wellbeing goals.

TAYLOR MADE DESIGNS

Taylor Made Designs (TMD) supplies activewear, corporate clothing and brand-enhancing merchandise to the health & leisure industry. At Elevate, delegates can explore TMD’s Leisure Essentials range – a performance clothing line designed specifically for people who work in the physical activity and fitness sectors. The range can be custom branded and shipped in low minimum quantities to multiple sites.

HELMSMAN LOCKERS AND CUBICLES

Helmsman will be exhibiting its range of lockers, cubicles, benches, IPS and vanity units. A UK-based company, Helsman takes pride in bespoke solutions designed and manufactured to suit customer requirements and specifications.

ROYAL LIFE SAVING SOCIETY UK (RLSS UK)

RLSS UK – the leading authority on lifesaving, lifeguarding and water safety – is on hand to talk about its qualifications, training and the latest industry guidance. At the RLSS UK stand, delegates can learn from a wide range of topics, from the latest in swimming pool supervision technology guidance to vocational training opportunities. RLSS UK is also co-sponsoring the Active Aquatics theatre, alongside Swim England and the STA.