CONSUMER INSIGHT

About this research:

This research was conducted by Active Insight’s Consumer Insight Panel exploring interest in playing padel. The initial findings were presented at active-net Private, where the theme covered secondary spend opportunities. Given the rise in popularity of Padel within the UK, a panel of 283 were asked if there were interested in plating padel. The respondents were then given a number of options to choose from - ranging from ‘Yes, but I don’t know how’ to ‘I’m not interested’.

Through Active Insight’s Consumer Insight Panel we are able to segment the data via a number of demographics including social medial platforms that the participants to this survey use, regions, gender, age, exercise frequency… even where they drink their coffee!

For a further breakdown of data, please reach out to Julie Allen [julieallen@active-insight.org](mailto:julieallen@active-insight.org)

P0del: Drivers The top drivers to playing Padel in the UK

Of people interested in Padel drink in Starbucks

Of people who exercise a few times a week would play but don’t know how

Of people said YES when asked if they would be interested in playing Padel

Of people who exercise daily would like to play Padel, but don’t know how

Of 18-24 year olds would play Padel but don’t know how

Of people who exercise once a week would pay extra for Padel

Of 25-34 year olds are interested in Padel (50% would pay extra, 50% would play if included in membership)

Higher % of females are interested in Padel

Most popular social media channels for those interesed in padel but don’t know how to play.

TikTok | LinkedIn | Snapchat

41% 47% 41%

[www.active-insight.org](http://www.active-insight.org/)

37%

39%

49%

80%

50%

11%

29%