Elevate 2024

Elevate, the UK’s largest tradeshow for fitness, sports performance and physical activity will be held for the seventh time this year

Launched in 2016, Elevate was designed to act as a catalyst for uniting the physical activity, fitness, and sports therapy sectors. The idea was to bring both decision makers and suppliers from the different areas into a single space. “We describe Elevate as an arena of opportunity, showcasing ideas, technology, and innovation from leading suppliers and thought leaders under one roof,” says Lucy Findlay-Beale, event director. “Within the industry, there’s a notable surge in collaboration, education, and standards. We are particularly seeing this geared towards health, reflecting a concerted effort to support the health agenda.

“This dynamic shift underscores a commitment to holistic wellbeing and collective progress. The connected approach of the sector shows its strength and deeper understanding of its importance and power.”

Educational excellence

In addition to the large exhibition floor, which will this year showcase more than 200 product and service providers, Elevate features a wide-ranging educational programme. For 2024, the programme will be delivered across four different “theatres”.

DEBATE

Called the Thought Leaders Conference in previous years, Debate is the hub for tackling the industry’s most pressing topics. Sponsored by Myzone, the stage will host the keynote session featuring David Stalker, president of EuropeActive; Huw Edwards, CEO of ukactive; and Tara Dillon, CEO of CIMSPA. It will also host the leading discussions on Women in Sport, the future of leadership, the pivot to health, the relationship between physical activity and obesity, mental health, and sustainability.

GENERATE

Previously known as The Business of Physical Activity, Generate focuses on the business side of fitness. Dive into retention strategies, AI integration, social media best practices, technology utilisation, staff recruitment and upskilling, and how to use your data and modernise your facility.

COLLABORATE

Formerly Activating the Nation, Collaborate – sponsored by Life Fitness – emphasises community engagement and health promotion. Topics include the use of gamification, the importance of inclusive language, integrating fitness into healthcare, supporting those with long-term health conditions, and mental health advocacy.

ACCELERATE

Accelerate focuses on optimising personal performance and wellbeing. Through the programme, delegates will be able to learn about topics such as long-term behaviour change, sleep optimisation and menopause.

In addition to the four Elevate-created theatres, there are a number of standalone theatres offering more than 10 streams of content – and all are free to attend. The partner theatres will feature Kidztivity, bringing engaging content to support children and young people in being active. Active Aquatics, presented by RLSS, Swim England, and STA, will dive into aquatic fitness. Third Space will host bespoke training for PTs and PT businesses, sharing insights from the best in the UK and Heart Centred Business is back to help businesses increase revenues and smart marketing.

Technogym returns with its education space, showcasing innovation, data, and the latest wellbeing trends. 2024 will introduce Quoox education, allowing attendees to explore its software and solutions and join discussions on key themes and client challenges.

Include Summit

New for 2024 Elevate is its strategic partnership with the Include Summit, the conference committed to promoting equity, diversity, and inclusion (EDI) in sport. Through the collaboration, Elevate will integrate four exclusive sessions curated by Include Summit into its educational offerings, with each session specifically focusing on EDI topics. Elevate is thrilled to join forces with Include Summit to enrich its educational content and provide valuable insights into EDI practices across its sectors.

[www.elevatearena.com](http://www.elevatearena.com/)

200+ leading suppliers 200+ expert speakers decision-makers 14 streams of educational content main theatres

4

7,000

HIGHLIGHTED SPEAKERS

● Adam Blaze – CEO, Activity Alliance ● Ali Jawad – Paralympic powerlifter ● Baz Moffat – CEO, The Well HQ ● Catherine Fermer – Operations Director, The Gym Group ● Dr Davina Deniszczyc – Charity and

Medical Director, Nuffield Health ● Duncan Kerr – CEO, Wave Active ● Eve Sukhnandan – Global Chief People Officer, PureGym ● Guy Griffiths – Director, GG Fit ● John Oxley – CEO, Life Leisure ● Katherine Knight – Director, Intelligent Health ● Martyn Oakey – Head of Fitness, Everlast ● Michelle Dand – Product and Programme

Manager, David Lloyd ● Oliver Patrick – Co-Founder, Future Practice ● Sarah Roberts – Head of Fitness, Places for People Leisure ● Sarah Watts – CEO, Alliance Leisure ● Tanya Martin – Head of Insight & Innovation, Women in Sport

Who will be at Elevate?

Active Insight

Active Insight is looking forward to delivering 3 sessions over the 2 days of Elevate. Utilising data from Active Insight’s Consumer Insight Panel, Julie Allen, Business Development Director will be joined by industry experts and hear directly from operators for a session focused on lapsed members – why members are prepared to pay for a membership they’re not accessing followed by a session on Data Driven Decisions on day 2. Meanwhile, David Monkhouse, Director, will be chairing a session looking at participation and how data informs participation strategies. “We are delighted to support and contribute to the Elevate speaker programme – we have a wealth of consumer insight generated via our consumer insight panel but also Moving Communities and other research that we conduct, we are looking forward to sharing this data and turning it into actionable insight for attendees to improve, develop and drive their customer experience forward,” said Julie Allen. [www.active-insight.org](http://www.active-insight.org/)

BOX12

BOX12 is a technology-led boxing for fitness solution that combines boxing techniques and functional training to fully optimise a member’s workout potential. Consisting of 12 x 3-minute rounds, BOX12 is accessible 24 hours a day, that allows members to train on their schedule and uses virtual coaching screens to guide them through a full-body workout in just 36 minutes.

Founded by Jamie Cartwright and Jon Eade, BOX12 consists of the POD and the In-Club Solution. The POD is a free-standing, space-saving, boxing and functional fitness unit. Ideal for smaller spaces, for both commercial and personal use. The In-Club consists of a rolling circuit that takes 36 minutes (12 x 3 min rounds), the virtual coaching screens instruct the member through a boxing and functional workout.

BOX12 prides itself on being inclusive with no gender divide. The workouts are fun, change monthly and provide a positive and safe environment for boxing. [www.box12fitness.co.uk](http://www.box12fitness.co.uk/)

Alliance Leisure

Alliance Leisure will be sponsoring the large networking lounge located in the centre of the Elevate show floor, where the team will also be hosting their own meetings and generally catching up with industry friends.

Across the two days of the show, Sarah Watts, MD; James Foley, Commercial Director and Paul Woodford, Strategic Engagement Director will also be contributing to various panel debates sharing insights and experience around a wide range of topics including sector trends, sustainability and facility design. [www.allianceleisure.co.uk](http://www.allianceleisure.co.uk/)

Creative Fitness Marketing (CFM)

Do you need more members for your gym? If so, pop to stand H15 and have a chat to Creative Fitness Marketing. They have a unique way of getting new members for gyms quickly and cost-effectively, using a 360-degree marketing and sales approach. On average they sign up between 150 and 400 new members for their clients in only 6 weeks, increasing their ongoing monthly revenue by between £1,500 and £5,000! How do they do it? Multi-faceted marketing. 10 marketing mediums deployed simultaneously. Complementary approach of features AND benefits-based marketing. On-site sales team using an empathy-based selling process. Industry-leading close rate of 80%.

[www.uk.cfm.net](http://www.uk.cfm.net/)

Balanced Body

At Elevate this year, Balanced Body, global leader in Pilates equipment and education, will be on stand E10 showcasing its leading Group Pilates Reformers and its newly launched Group Reformer Pilates education programme which has been endorsed by Active IQ and is specifically designed to up-skill instructors already teaching in a fitness setting.

Balanced Body certified trainers will be on stand demonstrating the Balanced Body Allegro and Allegro II Pilates Reformers, both with and without the addition of a Tower. You can also find Balanced Body on the speaker programme, as Christine Crooks, Pilates Fitness Programmes Manager will be speaking in the Accelerate Theatre on Wednesday 12th June at 2.30pm. [www.pilates.com](http://www.pilates.com/)

Layrd Design

Layrd Design is a commercial interior designer specialising in gym and leisure design and fit-out. It recognises that you need to make an impact and set the tone of your brand for your members’ experience from the second they enter the space. Every detail from the wayfinding, lighting, changing rooms and gym floor should be considered and consistent with the brand and concept. Ahead of Elevate, Layrd launched an exclusive Gym Design Package which simplifies the design process with a fixed price. At Elevate, Layrd will be hosting 20-minute discovery taster sessions with a gym design expert. [www.layrddesign.co.uk](http://www.layrddesign.co.uk/)

Physical Company

Physical prides itself on being First for Fitness Solutions, and its stand at Elevate will take that a step further still, with a new zone showcasing a range of in-club wellness solutions. Body composition analysis comes courtesy of a new partnership with seca TRU, while Power Plate is working closely with Physical to bring a range of wellness opportunities to the stand. Meanwhile, bridging the gap between fitness and wellness is Teca Fitness – another new Physical partnership – with its StandUp equipment perfect for movement breaks that train the whole body, without even having to change into gym gear. And of course, from a fitness perspective, Physical has you covered whatever your needs. It’s impossible to showcase 1900+ products on one stand, but get ready to explore exceptional Ecore gym flooring, Exigo’s multi-functional lifting station, and a wide range of Physical equipment with a spotlight on the new RBX

Performance range. [www.physicalcompany.co.uk](http://www.physicalcompany.co.uk/)

Myzone

Myzone is attending Elevate to meet with industry friends old and new, deliver product demonstrations and showcase the launch of MZ-Open, a new, open access function that enables anyone to join Myzone’s heart rate training ecosystem direct from their Apple or Android smart watch. Myzone is also sponsoring Debate. Formerly known as the Thought Leadership Conference, Debate provides a platform for hosting discussions, sharing insight and generally encouraging thinking that goes beyond the norm, breaking down barriers and pushing possibilities into new territories. Speaking about the show, Jonathan Monks, Director of EMEA, Myzone, says: “Elevate provides the perfect environment for connecting with hundreds of industry professionals face to face, delivers cutting edge education and thought leadership whilst also showcasing all the latest innovations that will shape the future of the sector. The two days delivers so much value, it’s a must-attend for me.” [www.myzone.org](http://www.myzone.org/)

Precor

Precor is excited to be showcasing a range of new fitness equipment at Elevate this year. Highlights will include a selection of cutting-edge products specifically tailored for glute training, and developed in partnership with Glutebuilder, a trailblazer in innovative and biomechanically focused designs. They will also be demonstrating their next generation cardio consoles, featuring PrecorCast™, which seamlessly and securely enables exercisers to cast content from their mobile phone on the big screen. Precor will also be previewing their brand new Resolute™ Dual Adjustable Pulley. Incorporating a modern, refined design, unparalleled durability, and a comprehensive set of features, the Resolute™ Dual Adjustable Pulley has been created to meet the evolving needs of today’s exercisers. [www.precor.co.uk](http://www.precor.co.uk/)

RLSS

Royal Life Saving Society UK (RLSS UK)’s purpose is to enhance communities, so everyone can enjoy being in, on and around water, safely; because every life is worth saving. Our work is vital in every city, town, community and home. RLSS UK has a proud history of helping to reducing the number of lives lost to drowning. Our mission is to be the leader in lifesaving and lifeguarding in the UK and Republic of Ireland. Sharing our expertise and knowledge with as many people as possible, giving everyone the potential to save lives and enjoy water, safely. [www.rlss.org.uk](http://www.rlss.org.uk/)

SAPCA

The Sports and Play Construction Association (SAPCA) is the UK’s trade association for the sports and play construction industry. The association’s 220+ members are responsible for building the UK’s sports and physical activity facilities – from 3G pitches, padel courts and athletics tracks to leisure centres and large-scale stadiums.

All SAPCA members are carefully vetted for excellence and are committed to SAPCA’s Codes of Practice and guidelines – ensuring they work to the highest standards.

SAPCA and its members set the standards for excellence in the design, construction and maintenance of sports and play facilities across the UK. The SAPCA team will be at Elevate – come and see us to find out more about the work of the association. [www.sapca.org.uk](http://www.sapca.org.uk/)

ServiceSport UK

Transform Your Fitness Space with ServiceSport UK!

In a world where member satisfaction is key, it’s easy to fall for the latest trends and chase perfection. At first, this can be achieved by purchasing new equipment, but not many gym operators are blessed with the finances to replace their equipment every five years or so. As a result, that once beautiful looking, and fully functional kit can start to look worn and suffer from countless defects leading to members cancelling their membership and moving to a rival that offers better equipment. It’s a vicious cycle!

ServiceSport UK offers a cost effective way to breathe new life into old gym equipment and achieve five star member satisfaction. Visit the ServiceSport stand at Elevate and ask about the gym equipment refresh process.

[www.servicesport.com](http://www.servicesport.com/)

Sterling Turf

Sterling Turf designs and manufactures high-tech, durable Synthetic Turf for gyms and sports venues. We combine the best raw materials, with a passion for creating the ultimate quality turf.

Our DuraMax™ sled track turf is a market leading high density, heavy weight sports turf, which combines the latest fibre technology, resulting in a high performance gym surface that’s built to last. DuraMax™ is created for both indoor and outdoor installations, to use as a sprint track or complete gym flooring to enable functional fitness over large areas.

Whatever the shape or size of your space; big or small, we have an option to suit. We have a wide range of designs available with options for customisable layouts and branding…. the possibilities are endless!! Come pay us a visit to see how our team can work with you to create a gym flooring that really stands out from the rest. [www.sterlingturf.com](http://www.sterlingturf.com/)

Institute of Swimming

Institute of Swimming, in collaboration with Swim England, will be exhibiting at Elevate 2024 to help enhance the prominence of aquatics within the leisure industry. Visit stand F46 and take a deep dive into the dedicated aquatics- themed area, featuring insightful talks by industry experts throughout the exhibition. You’ll also have the opportunity to meet the IoS team and discover a range of aquatics offerings, from teaching programmes to pool plant courses and bespoke solutions. [www.swimming.org](http://www.swimming.org/)/ios

STA

Swimming Teachers’ Association will be represented by its awarding organisation, Safety Training Awards and its training subsidiary, STA Excel. Together, they will showcase STA’s professional portfolio of qualifications in swimming teaching, lifesaving, first aid, and pool plant management. In the Active Aquatics theatre, STA will also be hosting panel sessions on recruitment and apprenticeships. [www.sta.co.uk](http://www.sta.co.uk/)

Swim England

Swim England is the national governing body for swimming in England, covering every area of swimming. From learners to teachers, athletes to coaches, the organisation supports people to achieve their best in the water. Its tutor programmes and CPDs ensure everyone involved in the delivery of swimming is highly trained.

It also supports the swimming providers with information on facilities and best practice. Swim England’s research team provides detailed information to help develop new initiatives that encourage more people to go swimming. [www.swimming.org](http://www.swimming.org/)

Taylor Made Designs

Born out of a passion for clothing, Taylor Made Designs exists to create desirable corporate clothing and brand-enhancing merchandise. With more than 30 years of experience in supplying the leisure sector, Taylor Made Designs offers an end-to-end garment management service, with design consultations, storage and fulfilment, in-house branding and an online ordering platform all ‘Taylored’ to your brand.

TMD helps your staff not only look their best but feel their best, with our Leisure Essentials Range designed and created for the people who wear them. Our affordable, comfortable, and stylish Leisure Essentials Range is the perfect addition to a leisure setting, with our in-house branding we can ensure quality and efficiency every step of the way. [www.taylormadedesigns.co.uk](http://www.taylormadedesigns.co.uk/)