Campaign aims to get more women active outdoors

A new campaign looks to inspire more women to enjoy the many benefits of being physically active outdoors.

The Let’s Get Out There initiative was launched by Sport England’s This Girl Can team and includes a range of new resources to help promote outdoor activities.

Created in partnership with Forestry England, Canal & River Trust and Ordnance Survey, the resources have been designed to be used by sports and physical activity providers. They include editable assets, photos andsocial copy for organisations to use and make them specific to their audience, sport, physical activity or local area. A toolkit will also be available for those who provide and promote experiences for women in natural spaces, featuring guidance on how to create activities and communicate effectively with women from culturally diverse backgrounds.

The new campaign pages also feature information for members of public, highlighting that natural environments and outdoor spaces are for all women, regardless of age, background or fitness level.