Social value and ease of play top reasons why people play padel

Padel’s social aspect and “easy-to-learn” nature are among the key drivers of the sport’s rapid growth in the UK.

Research into player motivations, conducted as part of a partnership by Soul Padel and Loughborough University, shows that players appreciate the sport’s “fun” and “addictive” nature, with many saying they improved quickly enough to stay motivated. The research, titled Why Choose to Play Padel? A Study Exploring Motivations and Social Benefits of Tennis Padel Participation in the UK, was undertaken by Vasia Karvouni, an MA Sports Management student and elite Greek tennis player.

When asked about barriers, players frequently mentioned accessibility and cost. Some players had experienced courts priced up to £80 per hour, making padel feel exclusive in certain areas. Participants also highlighted equipment prices reaching £500 for some rackets.

Weather and limited court availability were also referenced as restricting regular play.

The research is part of the ongoing “Soul Padel on Campus” partnership between Loughborough University and Soul Padel – one of the UK’s leading padel operators.

Mark Hewlett, CEO and Founder of Soul Padel, said academic collaboration has been a core part of the programme from day one.