Women’s sports soon a ‘billion dollar business’

Sport England, ukactive, Safer Business Network, the Metropolitan Police Service and the Mayor of London have worked in partnership to launch a pilot of the ‘Ask for Angela’ initiative across 11 fitness and leisure centres in south-west London. The campaign allows people who feel like they are in an unsafe or vulnerable situation to ask staff for help covertly. Originally designed for bars, clubs and other licensed businesses, the campaign allows people who feel like they are in an unsafe situation to ask staff for help by discreetly using the code word “Angela”. A trained member of staff will then look to support and assist them. The pilot will see an external evaluation agency capture the impact and learnings to help determine how well the campaign works in fitness and leisure facilities.