UK Sport publishes new major event strategic framework

UK Sport has published its new major event strategic framework.

Called Making Live Sport Matter, the strategy outlines a “target list” for the coming decade, identifying 70 events in 32 sports and 18 World Championships which the elite sports agency will look to secure and host on UK soil.

According to UK sport, Making Live Sport Matter reflects the country’s ambition to maintain its reputation as a world-leading host nation through securing a programme of events – including the most impactful international events in women’s sport. The strategy also sets out a target to “pioneer the integration of men’s and women’s events” and the integration of Olympic and Paralympic sports.

The UK is already preparing to host the Women’s Rugby World Cup in 2025, the European Athletics Championships in 2026 and football’s UEFA EURO 2028. The new list of aspirational hosting targets includes the FIFA Women’s World Cup, the biggest global sporting event the UK has never hosted, along with the Men’s Rugby World Cup, the Athletics World Championships, the RyderCup, the Solheim Cup and the Tour de France. Alongside these traditional powerhouse events, the hosting target list reflects a shift in approach to explore increasingly innovative event propositions which engage as broad a range of sports fans as possible.