Loughborough looks to attract new sports organisations

A multi-million investment project to transform Loughborough will see 11 projects worth over £40 million being delivered over the next few years. One of the key projects of the investment will be the Healthy and Innovative Loughborough project. Linked to Loughborough University, the initiative aims to create jobs, support new businesses, and make local people healthier.

Funded by a £2.46 million grant from Loughborough Town Deal, the project will use Loughborough University’s reputation and expertise in sports, research, entrepreneurship, and knowledge creation across five key areas: • Attract new sporting organisations • Support local people with business ideas and overall growth. • Encourage local residents to live active and healthy lives • Improve transport connectivity • Measure the success of Town Deal projects.