British Canoeing rebrands and renames itself Paddle UK

British Canoeing has changed its name to Paddle UK. The national governing body for canoeing called the rebrand as a “beginning of a new era”, describing the new name as “far more inclusive” and reflective of its evolving membership.

“The new name captures more fully the breadth of paddling activity that falls under our responsibility, including kayaking, canoeing, stand up paddleboarding and paddlesport,” the organisation said in a statement.

“Eighty five percent of our members are recreational paddlers, who take part in paddling activities for fun, enjoyment and to be close to nature.”