British Cycling Ventures to “supercharge growth”

British Cycling has launched a new commercial entity which it hopes will drive “sustained revenue growth, unlock external investment and realise the full commercial potential” of cycling in Britain.

British Cycling Ventures (BCV) will oversee all commercial activity across the British Cycling Group, driving commercial growth, with a particular focus on events. Revenues created by BCV will be used to fund the broader British Cycling Group, the national governing body of the sport. The new entity willalso absorb the existing British Cycling Events subsidiary, bringing every commercial strand under one umbrella.

British Cycling’s Chief Commercial Officer, Darren Henry, has been appointed Managing Director of BCV, having led the federation’s commercial transformation since joining in 2021. BCV has also appointed Oakwell Sports Advisory as its exclusive advisor to identify and secure a strategic investment partner.

Henry said; “The launch of BCV is a landmark moment for us.”