THE VALUE OF PLAY

Dr Amanda Gummer, Chair of the Association of Play Industries (API), outlines why play is fundamental to childhood – and yet remains often overlooked

Why is play so important for children’s development?

Play is essential for children’s physical, emotional and social development. It helps build strength, coordination and motor skills while fostering creativity, problem-solving and resilience. Socially, play teaches cooperation, negotiation and empathy – skills crucial for life. In an age where screen-time dominates, providing safe, stimulating play spaces has never been more critical.

What challenges are facing play provision in the UK today?

One of the biggest challenges is the chronic underfunding of public playgrounds. Our research found that many local authorities struggle to maintain existing play areas, let alone build new ones. Playgrounds are often seen as ‘nice to have’. Rather, they should be seen as vital community hubs that support mental and physical health. Without proper investment, children miss out, especially in disadvantaged areas where alternative play options are limited.

How has the API been campaigning for better play provision?

We’ve been working hard to raise awareness through research and media campaigns. Our survey of parents revealed widespread concern about the decline of play areas. We also published data showing disparities in playground provision across the UK. These findings help us press the government for policy changes and increased funding. Recently, we’ve been calling for a national play strategy that prioritises children’s right to play with our Pathway To Play campaign.

Have you seen any positive changes as a result of your campaigns?

The Pathway To Play campaign calls on the government to conduct a national audit to assess the quantity, quality and location of public playgrounds. We’re also asking for long-term sustainability – dedicated funding for the installation and upkeep of free-to-use community play spaces. We’ve definitely seen progress in raising the profile of play provision. However, much more needs to be done. We’re hopeful that continued advocacy will lead to lasting policy changes.

What can communities do to support play provision?

Communities play a crucial role. Parents, carers and local groups can lobby councils, participate in consultations and even raise funds for playground improvements. Being vocal about the importance of play ensures decision-makers understand its value.

What’s next for the API?

We’ll keep campaigning until every child has access to quality play spaces. We’re planning more research to strengthen our case for funding. Collaboration with aligned partners in the sector and beyond is also on our agenda, as play benefits extend far beyond the playground. By keeping children’s needs at the forefront, we aim to build a future where play is prioritised.

We all have a role in ensuring children can play safely and freely. The benefits last a lifetime – not just for children, but for communities as a whole. Together, we can make play a priority.