The British turf that’s creating a Sterling reputation

Sterling Turf is a specialist manufacturer of British, quality artificial turf. Mat Britton, Director, explains how the business has been built with an emphasis on service, quality and flexibility

Q&A Mat Britton, Director

With combined experience of over 40 years at all levels of the artificial grass supply chain, Sterling Turf is proud to deliver a range of quality turf products designed for the sports, education, fitness and landscape market. From yarn development and extrusion, turf manufacturing, through to project management and installation, the company’s combined knowledge and understanding has driven it to create a unique offering.

As recognised members of SAPCA, Sterling has quickly gained a strong reputation within the sports market and enjoyed collaborating on many high-profile projects. From supplying FIH-accredited, full-size hockey pitches for schools around the UK, to supplying fitness training areas to the likes of Manchester United, Chelsea and Newcastle United.

Q&A Mat Britton, Director

Tell us about Sterling Turf?

Sterling are a British manufacturer of quality artificial turf, predominantly designed for the UK market. We are passionate about creating a range of high quality turf systems, that offer a balance of performance, durability and value. We are a family business that has a wealth of experience at all stages of the supply chain, and so we truly understand the market and what our key objectives are.

We are focused on offering our customers another option versus what is already on the market. Committed to supplying quality products at a competitive price, backed up by outstanding customer service that we believe is often overlooked.

What led you to where you are today?

I started in the industry 21 years ago, I spent 9 years working for TigerTurf. During this time, I worked closely with consultants, contractors and end users, gaining a real understanding of what is demanded in the UK market. Not just product quality, but also the importance of great service and clear communication that can be relied upon.

Over the next 12 years, I worked within the grass yarn extrusion sector. Working mainly in Europe and America, I have been heavily involved in the development of grass yarns. I am proud to say I have become a yarn geek, with a detailed knowledge of polymers, UV packages and processes. I have been involved with many large scale projects during this time, including installations such as the main stadium pitch for the Dallas Cowboys.

This wealth of experience gained over the years has given Sterling Turf an unrivalled understanding of what makes an elite quality synthetic turf.

What would you say makes Sterling different from the rest?

Our flexibility and commitment to providing outstanding service to our customers. Of course, the foundation of our offer is working with the best raw materials and constructing turf options that always deliver on performance and durability; but our focus on making life easier for our customers is our additional driver. We are a relatively small team with lots of experience and knowledge, with a whole lot of enthusiasm to go above and beyond for our customers.

We have a core range of products; but can also create bespoke offerings that elevate the use of artificial turf and give our customers something unique.

How does Sterling Turf ensure quality for its turf products?

Firstly, we only work with the highest grade raw materials from the most reputable suppliers. Schramm GMBH are recognized as the leading supplier of texturised monofilament yarns, and we are proud to collaborate with them.

We do not cut corners, but instead focus on going above and beyond. From the best quality materials used for yarns and backing cloth; to maximising the individual product weights to balance performance and durability. Our products are heavy weight, combining the best specifications available for each turf application, and are manufactured in the UK.

Quality turf products, at the right price, delivered on time — backed up by fantastic customer service

What is the company’s mission and vision for the future?

We are committed to being a great British turf manufacturer, that is recognised for offering quality turf at competitive prices and, as importantly, that is known to be reliable and knowledgeable.

In addition to the core range of products, we can also supply tailor-made and unique designs, which will bring a facility project to life.

Whether you are looking for a full size FIH (International Hockey Federation)-certified hockey pitch, a tailored padel turf matching a specific brand pantone, or an intricate logo incorporated into a stadium pitch surround; Sterling can supply all your needs.

Quality turf products, at the right price, delivered on time. Backed up by fantastic customer service.

We are proud to be gaining a strong reputation in the market, and we look forward to continue to grow this in the coming months and years and add value to the options available in the UK sports turf market.

For more information please get in touch Tel 01275 235133 • [sales@sterlingturf.com](mailto:sales@sterlingturf.com) [• www.sterlingturf.com](http://www.sterlingturf.com/)